Elevating Hotel Performance
AHS offers professional hotel management and development services, delivering strong operational and financial results on behalf of the owners
Creating Sustainable Value for Hotel Owners
Apex Hospitality Services (AHS) is a professional hotel management and development company focused on delivering strong operational and financial performance. With experience across a number of hotels—from global brands such as Best Western, InterContinental (Holiday Inn), Accor (Mercure), and Signature Lux to private boutique properties—we consistently achieve high occupancy, competitive RevPAR, and market-leading results.
Our mission is to elevate each property's revenue, guest experience, and profitability through smart, creative, and authentic management practices. AHS excels in the smart-luxury and high-value lifestyle segment, delivering premium returns for owners.
Our Values
The principles that guide every decision we make and every relationship we build
Integrity
Transparent, ethical decision-making in every interaction
Respect
Warm, considerate engagement with guests, partners, and staff
Teamwork
Collaborative problem-solving for stronger outcomes
Accountability
Ownership of results, continuous learning, and recognition of success
Core Services
Comprehensive hotel management solutions tailored to maximize performance and profitability
Revenue Strategy
Pricing, market analysis, and RevPAR optimization
Pre-Transition Support
Seamless operational handovers
IT & Reporting
Accurate financials, technology integration, and performance transparency
Guest Experience
High service standards to drive satisfaction and loyalty
Capital & Finance Management
Budgeting, compliance, accounting, forecasting, and full financial reporting
Development & Project Management
Acquisition advice, due diligence, repositioning, renovations, and construction
Pre-Opening & Procurement
Brand selection, design reviews, budgeting, staffing, and launch planning
Marketing & Sales
Revenue optimization, digital marketing, social media, and website audits
Risk Management
Regulatory compliance and protection of assets
Operations & HR
Talent recruitment, training, and cultural development for operational excellence
Leadership
Decades of hospitality expertise driving operational excellence
Paul Kelley
Co-Founder
30+ years in operations, F&B, refurbishments, and team building, including leadership roles with Royal Caribbean, Sun City, Holiday Inn, and Southern Sun.
Martin Goodman
Co-Founder
15+ years specializing in branding, revenue management, and reopening or repositioning underperforming hotels.
Value for Owners
We transform underperforming assets through revenue improvements, operational efficiencies, and strategic guidance. Our tailored solutions—from full management to advisory services—enhance profitability, control costs, and increase long-term asset value across hotels, guesthouses, and lodges.
Hotels Managed
Years Combined Experience
Get Started
Contact us for a discovery session to explore how AHS can unlock your property's full potential
Call Us
Paul: (+27) 828822777
Martin: (+27) 828252211